Your Brokerage’s Lead Handling is a Mess!

Lead funnel mess

As a broker or team leader you need to have one place where you can see who in your team is actively chasing down leads and closing sales. Lead Assign is easy to use for your agents – with no software to install and no passwords or accounts to remember for your agents. As the account owner you get a comprehensive modern dashboard where all your leads are handled in real time, with care.

  • Do you have one place to track all your leads?
  • Do your agents get leads in real time?
  • Do you manually route your leads?
  • Are you unsure of how many leads you actually get?

If the answers to those questions make you uncomfortable, read on.

Get your real estate leads in the hands of the right agent effortlessly.

RE/MAX brokerages deal with incoming leads from a variety of sources, called ‘funnels’. Lead Assign can easily handle leads from

  • your brokerage website,
  • corporate website,
  • Zillow,
  • Trulia,
  •,, etc
  • chat transcripts from services such as ReadyChat,
  • voice to text from services such as Dialpad and Grasshopper, etc.

We route leads for brokerages with 2 to 20,000 agents, getting the leads to the best agent in seconds.  Our patented technology compares favorably to FiveStreet and Lead Street.

See how a national real estate company with more than 20,000 agents improved sales performance using Lead Assign


How Lead Assign worksIf the lead is not dealt with within a time limit that you specify, it gets offered to the next best suited agent. All in realtime, and all based on rules you define.

Do you know your Lost Revenue per Lead (LRL)?

Lost Revenue per Lead

We do.

We have a calculator that will show you, but more about that in a second.

If you’ve been part of any customer acquisition program (your company or someone else’s) you’ve been faced with the challenge of minimizing cost of customer acquisition and maximize sales close rates.   Oh, and don’t forget we want the good customers, not the unprofitable ones.

If this is your existence, well I understand your challenge.

Unfortunately, many of the folks you’ll be reporting results to won’t understand.   Every customer acquisition ninja understands the top of the funnel, middle, and bottom or “closed”.  The lifeblood of the organization is the lead, which enters at the top of the funnel and ideally progresses in as short a period of time through to the bottom of the funnel – as a closed customer.    Leads however are really difficult to not only quantify but to ensure they are actually acted on.

According to a report by Lean Data a stunning 73% of digital leads are not acted on by a sales agent.  73%.  That’s insane!  So think about being in a meeting and explaining to the CEO that although your marketing team is generating leads and interest into the top of the funnel, your sales team isn’t acting on them. say hello to your newest job seeker.

We’ve noticed a rather common thread in the companies who use Lead Assign – pre Lead Assign the top of their funnel is a black hole and not a funnel!   For definition sake a lead is any business or consumer that has taken the time to provide you with their contact information by filling out a form, an interactive ad, etc.  This lead, regardless of where it originated, will typically end up in an email in-box somewhere in the organization and subject to the human that is the “lead router”.  This is where the 73% comes in.  It is missed, routed incorrectly or not acted on at all.  Further, if a lead is acted on in under 5 minutes according to Lean Data the likelihood of the lead progressing through the funnel to a closed customer is 900% greater.

Most companies would stretch the ability of the human lead router in short order.

Why am I so focused on understanding the top of the funnel first rather than the middle or bottom?  It’s simple – without understanding, tracking and acting on the lead when it is originated and in as little time as possible the rest of the funnel is more or less meaningless.   To put it in even simpler terms: reduce your CPC (cost per customer) by a factor of 4 and increase your close rates an order of magnitude by focusing on truly managing the top of the lead funnel.

Now to the calculator I mentioned above.  Our simple calculator will give you an idea of the LRL that you may be experiencing.  A result approaching $0 means you are in great shape and a Lead Assign customer already.

Lead Assign is used by leading companies to solve the pressing issue of ensuring sales teams and partner teams can act on digital leads in a timely and effective manner.

When someone fills out a form on your website, or responds to an ad about your service, the first step in a perfect customer journey is to make sure the customer is contacted by a qualified salesperson.