Author: Lead Assign

Zapier API integration

From the CTO

Most users of Lead Assign get leads into Lead Assign by emailing the leads into their account ‘endpoint’. This works well. But it does rely on Lead Assign to ‘understand’ the email, (see https://leadassign.com/docs/admin-settings/going-live/ for details on that.)

With our latest release, Lead Assign now also has direct Zapier integration. Zapier is a really useful service that allows different APIs to work together better.

That’s technospeak. In plain language, with Lead Assign’s new Zapier integration, leads from tools such as Gravity Forms, Typeform, JotForm, and all other 34 form solutions (plus others) that Zapier supports. Really Zapier is for solutions that we have not even dreamed of. Connect Leads from a CRM into Lead Assign – and back to the CRM once assigned? Zapier can help with that.

In order to use Zapier with Lead Assign you need to be invited to our private beta, simply click here for an invite.

Here is the Zapier documentation at Lead Assign

–Tom Andersen

Building Value for Agents Through Technology

Consumers have become accustomed to receiving immediate answers and follow-ups, and that provided a challenge for Berkshire Hathaway HomeServices until they implemented Lead Assign. As Bret Violette outlines in this Realtor Magazine article. “I started searching for an automated system that offers leads immediately to the agents. What I found were a lot of CRMs that focus on the back-end flow of the leads and follow-ups. Then I discovered Lead Assign.”

https://magazine.realtor/for-brokers/standouts/article/2018/09/building-value-for-agents-through-technology

Redesigned dashboard displays detailed data on agent performance

We have launched a completely revamped dashboard that simplifies the overall view of agent performance while at the same time allowing you to drill down and get more insight into individual agent performance.

The lead performance bars show you leads accepted, missed, and declined. If you expand an agent row you will have access to a detailed data extracted from multiple touch points within the platform.

We are able to capture data and display agent stats on the following:

Acceptance rates
Response times
How many successfully customer engagements
How many deals in progress
How many deals closed
How many deals failed
Comments logged with system admins

Get a snapshot of how your business is performing

In addition to individual agent performance, we allow you to get a snapshot of how your business is performing across the entire roster.

We are able to display business performance for the following:

Total number of leads
Acceptance rate
Catchall involvement
Delinquent leads
Typical response time (median response times on accepted leads)

The dashboard allows you to track against a number of key performance indicators. Quickly and easily see how your business is performing, compare against different time periods, and drill down into agent performance.

If you are not already using our platform, reach out and book a demo with one of our knowledgeable account managers. We will show you this, and the many other benefits of using Lead Assign.

Adding A.I. to Agent Effectiveness Leads Ontario Start-Up to Major Deal with Royal LePage

Innovation from Lead Assign driving more effective sales process for major organizations in North America and Europe

Artificial Intelligence innovator Lead Assign has signed a new, substantial deal for its innovative sales-enablement solution with Canadian real estate leader Royal LePage. Royal LePage will adopt Lead Assign’s cutting-edge A.I.-based lead distribution technology to enable more than 18,000 sales professionals with a solution that greatly improves the accuracy and speed of lead qualifying, parsing and quality of lead recipient. This ensures that the best possible sales team member receives an inbound lead and can respond within minutes – greatly increasing the likelihood of a conversion.

“We’re very excited to provide the talented sales people at Royal LePage with an edge when converting leads into new customers,” says Joe Steeves, Director, Global Operations, Lead Assign. “Research shows that nearly half of all sales go to the vendor that responds first, and that replying to an inquiry within five minutes can increase sales conversion rates by as much as 400% – yet most organizations lack the ability to quickly qualify and respond to inbound leads without substantial manual effort. Lead Assign uses A.I. to automate that process, ensuring the most suitable agent receives and responds to a lead in minutes, which can often be the make or break factor in closing a deal.”

Royal LePage Automates Lead Parsing to Improve Sales Performance

Speed to respond is critical in many industries, but few as much as real estate – where a hot market and fierce competition means customers have more options for support than ever when buying or selling a home. Using Lead Assign, more than 18,000 Royal LePage agents and sales teams across Canada now have access to a solution that ensures the right agent receives a qualified lead first and in seconds, increasing the odds of converting. In the event the first agent is unavailable, the solution redirects the lead to appropriate alternatives, reducing the risk of losing the opportunity due to delayed responsiveness.

“As the most trusted real estate brand in Canada, we generate over 170,000 leads annually from our digital channels,” says Kelly McCain, Director, Business Services, Royal LePage. “With Lead Assign, we can enable the quick response that is critical to engaging online customers with a better service experience while helping our agents and brokers be more productive.”

Royal LePage joins a growing list of organizations around the world adopting Lead Assign to improve their sales processes, including leaders in real estate, insurance, manufacturing and automotive sales.

Sales Spike at Santogal with Lead Assign

For Santogal, Portugal’s most recognized automotive dealer group representing 24 automotive brands, delivering qualified leads in a timely manner to its 250 sales agents had presented an ongoing challenge for the company.

Adopting Lead Assign in 2016, Santogal enabled their sales agents across the country with Lead Assign’s smart parsing abilities to tackle the problem. Since leveraging Lead Assign, Santogal has seen impressive growth in online lead conversion rates.

“Using Lead Assign greatly reduced our sales people’s lead response time,” says Alexandre Gomes, Digital Marketing Manager, Santogal. “We started with a few agents testing the solution and, it quickly became clear that it made sense to extend Lead Assign to our entire sales team. Lead Assign has become a vital part of our day-to-day success.”

Increased Functionality and Accelerated Global Growth in 2018

“We’ve experienced tremendous growth in the number of businesses using Lead Assign to solve their lead distribution pain points over the past 12 months. With new customers like Royal LePage and others, we anticipate that we will have distributed well over one million leads on behalf of our clients by the end of Q3,” says Steeves.

After doubling both revenue and customers in 2017, self-funded Lead Assign is expecting even greater growth in 2018. In response to growing global demand, the platform recently introduced end-to-end support for 12 languages, enabling cross-border teams to benefit from a dynamic in-language user interface tailored to each sales representative.

“Lead Assign’s incredible flexibility allows us to solve numerous problems in newly identified verticals like Finance and Insurance, Automotive, Lead Generators along with numerous others,” adds Steeves. “Capitalizing on these new markets worldwide we expect to increase our customer base by more than 400% over 2017, while also adding more than 100,000 new individual agents to the platform in 2018.”

About Lead Assign

Founded in 2014, Lead Assign is a Thornbury, Ontario based leader in providing smart solutions to improve the performance of sales teams worldwide. By utilizing A.I. to improve lead qualifying and lead parsing for inbound inquiries, Lead Assign converts interest and inquiries into sales by combining smarter lead distribution and routing with improved response times. With customers across Canada, the United States, Europe and Asia, Lead Assign is used by leaders in real estate, financial services, insurance, automotive and all industries where speed of lead qualifying and response, and intelligence of lead distribution, is critical to sales success.

SOURCE Lead Assign

For further information: Matt Roth, Kaiser Lachance Communications, 647-518-6754, [email protected]; Joe Steeves, Director, Global Operations, Lead Assign, 416-629-4477, [email protected]

Redesigned lead acceptance interface

We recently released a revised interface that agents will see when interacting with incoming leads.

The countdown time now gives a visual representation of time left as well as total time offered.We moved your logo into a more prominent position so that agents recognize the lead is from a trusted source. We moved the acceptance button into an optimal position for interaction on a mobile device.

Facebook Lead Ads Support

Facebook Lead Ads are a way to generate leads where customers don’t have to leave Facebook to make an enquiry about your business.

Once a customer fills out a Lead Ad on Facebook, the default behavoir of Facebook is to have you visit Facebook and download the Lead CSV, then use that information to contact the potential customers. This is very far from optimal. Leads sit un answered for hours (or worse).

With Lead Assign you can set up your sales agents – whether they number 2 or 2000, wire up Facebook to send Lead Ads directly to Lead Assign, and have Lead Assign find an agent to respond to and take responsibility for the potential customer in minutes! We have the lead routing rules that you need to make sure the right sales agent gets the leads suited for her, no matter what your business rules are.

As an example, a real estate broker can run a Facebook lead ads campaign, and have Lead Assign distribute leads to real estate agents in real time. The cost of Lead Assign is much less than the cost of lead acquisition (ie your Facebook ad fees) and furthermore, Lead Assign doubles or better the value of each lead, as timely response leads to more conversions! Lead Assign can also follow up with your sales agents to determine the success of each lead. Finally understand the cost/benefit of your lead campaign!

See how to set up your Lead Ads to point to Lead Assign here in our documentation.

Using Geolocation to Route Leads

Lead Assign has the capability to route leads to thousands of branch offices or retail locations. Recently, we have added a new feature which allows our software to use geolocation to distribute each lead to the closest branch using the latitude-longitude generated from the lead. We used this data to successfully route leads faster, easier, and more accurately than ever before.

Previously, companies had to manually input the correct branch in the correct state/province, however, we are making the process more automated than ever before with our state-of-the-art lead management system.

Want to try the software out? Click here to sign up for a demo!

Dynamic Lead Pricing

Back in March we released a new feature that enables account holders to sell leads, and capture payments, directly. One of the exciting capabilities in that release is the option to dynamically price leads based on the content within the lead.

Let’s say you are selling hot tubs. You might have tags like “Basic hot tub” and “Supremo deluxe hot tub”. With our new tag based dynamic pricing feature, you could make the tag “Basic hot tub” and price it at $10. Then make another tag, let’s say “Supremo deluxe hot tub” and price it at $100. When the lead is distributed it will be priced based on the contents. If a lead hits on multiple tags, Lead Assign will price the lead at the highest value tag.

Dynamic content based pricing will also work for the leads that come from different sources. For example, you may want to sell leads that originate from a subscription service at a higher price than ones generated from your own website. The choice is yours.

If you are interested in trying out this feature but are unsure how to proceed, let us know. We are here to help.

Sell leads and collect payment on the spot

We have developed new functionality to allow our users to collect payment on their leads at the point of distribution. This means that instead of the “Accept” button that salespeople currently see, they will see a “Buy Lead Now” button with the price. You choose the price of your leads.

If the salesperson chooses to purchase the lead, they enter their credit card and purchase on the spot! No more monthly invoicing headaches.

What’s more, our dynamic pricing model allows you to assign different prices to tags. If a lead matches multiple tags it will price the lead based on the highest value tag.

This dynamic pricing capability means you can assign different prices to leads coming from different sources. For example, you may want to charge a flat fee for leads coming from a lead generation site, but keep them free when they originate from your own site. The choice is yours.

We charge 6% plus applicable credit card processing fees.

For more information go here

Lead Assign’s coalescing feature prevents multiple leads going to different agents

Let’s say a customer is on your website and sees something they are interested in. They fill out a contact form and hit submit. Voila! The lead is now flowing through your Lead Assign account to the most appropriate agent.

Ok, that’s great but now the customer is poking about and comes across another item of interest. Again, they fill out the form for more information. Now what? Other lead routing systems would treat this second lead as a completely new lead. Lead Assign however, is not like other lead routing systems. We have built a new feature in Lead Assign that will scan incoming leads to determine if they are from the same customer. If in fact, the lead is from the same customer we can either send it directly to the agent that accepted the original lead or append it to a lead that is still “in flight” (meaning a lead that has yet to be accepted). This is an extremely useful feature for people who find they have multiple inquiries from a customer in a short period of time.

The end result is the agent who accepts the lead and deals with the customer will have all the information they need to make a successful sale, and your customers will not be bothered by unnecessary sales calls.

As with all our rules, the way in which our system coalesces leads is configurable. We can set the sensitivity and the maximum duration between leads to ensure the system works the way you intended.

Lead coalescing can only be enabled by contacting us. If you wish to use this feature please send us a note.