Consumers have become accustomed to receiving immediate answers and follow-ups, and that provided a challenge for Berkshire Hathaway HomeServices until they implemented Lead Assign.  As Bret Violette outlines in this Realtor Magazine article. “I started searching for an automated system that offers leads immediately to the agents. What I found were a lot of CRMs that focus on the back-end flow of the leads and follow-ups. Then I discovered Lead Assign.”