The global business has clear visibility into their complex sales workflows and networks
100% Lead Visibility.
Customer Overview
Helwett-Packard (HP) fuels their customers with smart printing processes driving their customers’ operational efficiency, flexibility, and profitability.
With sales partner strategies, HP drives their lead to revenue funnel with urgency.
The Lead Assign platform provides visibility to the partner lead journey prompting a competitive lead pursuit culture and eliminating lead workflow gaps.
Industry
Printing solutions
Challenge
Channel lead workflow
Solution
Lead pursuit visibility
Results
100% Lead acceptance
Enhancements
Lead to revenue quality improvement
HP provides an end-to-end service experience by their authorized partners
HP prides themselves in their appropriate responsiveness to potential buyers in a timely manner. Leads are sourced on a global scale and delivered digitally.
Leads are matched with the most appropriate partner in real time. They discovered that leads generated through social media have the highest conversion rates, while leads generated at trade shows are considered appropriate for lead nurturing.
Routing Methodology
Geographical region doesn’t hinder lead distribution
HP routes leads globally
Through the elimination of spreadsheets, HP routed over 7500 leads instantly to over 960 partners in Europe, Asia and North America over a period of three months.
If a lead is not accepted by an agent, it is routed and offered to the next best suited – and so on until acceptance.
Integrations
Encouraging competitive sales culture drives conversion
HP knows their top-performing channel partners
HP responds to their customers with the upmost speed to lead.
They have answers to questions such as “Are my leads getting worked?” More importantly, “Are my leads being worked by the right partner?”
With Lead Assign, lead velocity is enhanced through prompting lead pursuit and identifying top-performing agents.
No application adoption needed. No friction. HP saw an increase of almost 9x conversion percent rate over the course of automation implementation.
Salesforce AppExchange
Lead Assign is pleased to announce the availability of our application on Salesforce AppExchange.
Lead Assign continues rapid expansion with enterprise-focus offering: Vantage+
The proven and patented AI technology that automates your enterprise lead workflow.
Lead Assign extends leadership, issued first U.S. Patent.
Patent covers automating, intelligent routing, and distributing marketing-based leads to sales teams and partners in real time.
