The modern real estate brokerage uses intelligent routing to connect with homebuyers faster

Customer Overview

Royal LePage - Lead Assign Success Story

With over 18,000 agents managing more than 400,000 leads annually, scalability has been an essential component to Royal LePage’s implementation of Lead Assign.

Through an intelligent, automated lead distributing system, Royal LePage brokerages are aided in providing world class service to the real estate industry.

Sell and buy side clients are matched to agents meeting their needs based on a variety of tags, including area, price range, and class of real estate to instantly create a likely relationship for conversion.

By helping the right agent get there first, Royal LePage is capturing more business from their online resources


Streamlining the sales process

Royal LePage customizes the full Lead Assign technical functionality to benefit all its real estate agents.

Manual lead distribution takes valuable time, effort, and resources. 

Not only is it an essential task for gaining more business, but also to ensuring equal opportunity for agents to succeed.  Devoting staffing or management time to this task diverts valuable effort towards other key aspects of a brokerage’s operations. 

Lead Assign has helped Royal LePage enable agent success through a seamless lead distribution system tailored to each brokerage’s needs, while also allowing them to save costs and valuable time previously devoted to lead management.

Routing Methodology

Performance Visibility

Leveraging valuable business insights

Brokerages at Royal LePage have leveraged Lead Assign’s data and integrated it with back office software for 360 degree visibility of their performance. 

By matching leads and their sources to closed deals, brokerages can instantly identify and track referral revenue, while also gaining visibility into individual agent performance.  This has helped the business to not only detail value provided to agents but help improve it as well. 

Visibility into conversion rates, acceptance rates, and lead actioning has helped to provide a clearer picture of performance and enabled continuous goal setting for improvement.


Immediate results with no hassle

Adopting new tools can be difficult – time consuming, confusing, and not easily managed.  Lead Assign has fit into the Royal LePage sales network seamlessly through easy to use agent engagement with no login or additional downloads required. 

By delivering leads to agents’ phones or emails, adoption has never come faster or easier for the Royal LePage team.

Product Updates

Introducing the Redesigned Lead Row View

We’re excited to unveil the newly redesigned Lead Row View! With your invaluable feedback and the ever-changing demands of the sales process in mind, we have overhauled the user interface to bring key lead details to the forefront.

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