The modern real estate brokerage uses intelligent routing to connect with homebuyers faster
100% Lead Visibility.
Customer Overview
With over 18,000 agents managing more than 400,000 leads annually, scalability has been an essential component to Royal LePage’s implementation of Lead Assign.
Through an intelligent, automated lead distributing system, Royal LePage brokerages are aided in providing world class service to the real estate industry.
Sell and buy side clients are matched to agents meeting their needs based on a variety of tags, including area, price range, and class of real estate to instantly create a likely relationship for conversion.
By helping the right agent get there first, Royal LePage is capturing more business from their online resources
Industry
Real Estate
Challenge
Time Management
Solution
Automated lead routing
Results
Increased Conversions
Enhancements
Streamlining the sales process
Royal LePage customizes the full Lead Assign technical functionality to benefit all its real estate agents.
Manual lead distribution takes valuable time, effort, and resources.
Not only is it an essential task for gaining more business, but also to ensuring equal opportunity for agents to succeed. Devoting staffing or management time to this task diverts valuable effort towards other key aspects of a brokerage’s operations.
Lead Assign has helped Royal LePage enable agent success through a seamless lead distribution system tailored to each brokerage’s needs, while also allowing them to save costs and valuable time previously devoted to lead management.
Routing Methodology
Performance Visibility
Leveraging valuable business insights
Brokerages at Royal LePage have leveraged Lead Assign’s data and integrated it with back office software for 360 degree visibility of their performance.
By matching leads and their sources to closed deals, brokerages can instantly identify and track referral revenue, while also gaining visibility into individual agent performance. This has helped the business to not only detail value provided to agents but help improve it as well.
Visibility into conversion rates, acceptance rates, and lead actioning has helped to provide a clearer picture of performance and enabled continuous goal setting for improvement.
Integrations
Immediate results with no hassle
Adopting new tools can be difficult – time consuming, confusing, and not easily managed. Lead Assign has fit into the Royal LePage sales network seamlessly through easy to use agent engagement with no login or additional downloads required.
By delivering leads to agents’ phones or emails, adoption has never come faster or easier for the Royal LePage team.
New Email Notification Design
We have redesigned our email notification templates to further put the right information at your fingertips. The new design highlights what needs to be done next, and makes it easier for salespeople to see their performance rating.
Lead Geolocation Map Dashboard with Advanced Filtering
We have released a new version of the lead geolocation map dashboard to provide a more optimized view that dramatically increases rendering performance while providing even greater insight to how your partners and campaigns are performing.
New UI for agents designed to drastically improve productivity.
The newly redesigned interface puts the lead you are working front and centre, but allows quick and easy access to all leads assigned to you. As always, no login is required. If it’s been a while since you last viewed a lead, we simply email you a magic link to get you back in the drivers seat.
