The leader in sales training optimizes their speed to lead by over 55%
Customer Overview
Industry
Sales Training
Challenge
Speed to Lead
Solution
Automated lead routing
Results
Response time 55% faster
Founded in 1977, The Brooks Group is an award-winning B2B sales training company focused on bringing practical, straightforward solutions to your sales force selection and training challenges. The Lead Assign functionality eliminates lead assignment inefficiencies thereby reducing speed to lead significantly. The Brooks Group reduced their speed to lead by over 55%!
Enhancements
Speed to lead quality improvement
The Brooks Group improves their sales team performance
The Brooks Group understood the importance of speed to lead as it pertains to responding to customers, especially now more than ever. The company was focused on cutting down on the time it took to respond to a lead. Lead Assign’s patented technology helped The Brooks Group to decrease their lead time by more than 55%, resulting in better customer service and higher performing sales team.
Routing Methodology
Integration services drove immediate results
The Brooks Group got up and running fast
“Speed to lead is quite important. After implementing Lead Assign, we’ve been able to cut our lead time in half, from 12 minutes to under five minutes. The reporting dashboard and built-in rolling average is a significant added benefit from an analytics point of view. I can understand how the platform can be hugely beneficial to retailers with distributed sales teams. I would like to highlight the customer service, responsiveness very well-done. Thank you to Paul at Lead Assign.”
– Josh Winters, Director of Business Development at The Brooks Group
Integrations
Purpose-built data analytics means continuous improvement
The Brooks Group integrates their platform with HubSpot
Lead Assign’s self-serve functionality resulted in a straight-forward process to get going fast and a smooth integration with their HubSpot account. The platform is tailored to the company’s needs. Everything that comes through the Lead Assign platform is intentional and, in doing so, adding efficiency to the sales process. It is greatly beneficial to have the data at an all-in-one central location.
Insights.
Insights are a collection of articles and advice from lead management experts.
Sign up to get Insights delivered right to your inbox
10 Sales and Marketing Trends for Value-Added Resellers (VARs)
Value-Added Resellers (VARs) have grown in popularity recently as more and more organizations see the advantages offered by this business model.
What are Distributed Sales?
Distribution selling has become another common way to get the product to end-users, but unfortunately, there are not nearly as many resources out there for this type of sales strategy.
Direct Sales vs Channel Sales
Businesses have one main goal: to get customers to purchase their product or service. That’s not a new or complicated idea. It’s how businesses have always worked.
