Back in March we released a new feature that enables account holders to sell leads, and capture payments, directly. One of the exciting capabilities in that release is the option to dynamically price leads based on the content within the lead.
Let’s say you are selling hot tubs. You might have tags like “Basic hot tub” and “Supremo deluxe hot tub”. With our new tag based dynamic pricing feature, you could make the tag “Basic hot tub” and price it at $10. Then make another tag, let’s say “Supremo deluxe hot tub” and price it at $100. When the lead is distributed it will be priced based on the contents. If a lead hits on multiple tags, Lead Assign will price the lead at the highest value tag.
Dynamic content based pricing will also work for the leads that come from different sources. For example, you may want to sell leads that originate from a subscription service at a higher price than ones generated from your own website. The choice is yours.
If you are interested in trying out this feature but are unsure how to proceed, let us know. We are here to help.