Lead Assign’s flexible endpoints make it simple to manage all your marketing campaigns and existing lead funnels. Easily scale marketing efforts while consistently automating lead capture and business intelligence data from any source.
For Santogal, Portugal’s most recognized automotive dealer group representing 24 car brands, capturing and delivering qualified leads in a timely manner to its 250 sales agents had presented an ongoing challenge for the company. By implementing Lead Assign as their go to market platform for intelligent lead capture and distribution, Santogal has drastically improved their speed to lead. They now provide quick, dedicated sales nurturing for inbound web leads.
“Using Lead Assign greatly reduced our salespeople’s lead response time,” says Alexandre Gomes, Digital Marketing Manager, Santogal. “We started with a few agents testing the solution and, it quickly became clear that it made sense to extend Lead Assign to our entire sales team. Lead Assign has become a vital part of our day-to-day success.”
In a highly competitive marketplace, customer service is a key differentiator to not only earning business but retaining it. Santogal provides expert sales staff to assist all clients throughout their purchasing journey and with Lead Assign decreased their time to action by 75%. Santogal’s improved in the time it takes to not only assign leads to agents, but for those agents to act is a testament to their quick reaction time and excellent service.
Santogal enjoys the key advantage of connecting with potential customers almost immediately and while their intent is still strong, drastically boosting conversion. Implementing Lead Assign has allowed these key sales agents to be connected to prospects in real-time. With Lead Assign, Santogal decreased its lead capture and distribution time by 56% and as a result, Santogal increased conversion of their web leads by 89% between their first two years.
Web leads offer a wide range of data points which can be tracked and analyzed to optimize the sales funnel. By encouraging reporting on progress from their agents, Santogal is gaining visibility not just into the sales practices of their agents, but the success of their leads from various sources.
Santogal takes a hands-on approach to automotive sales and business intelligence data is enriched by its agent feedback The Lead Assign patented technology encourages sales feedback collection from an easy to use, no-login or download required platform. With Lead Assign, Santogal saw a 91% increase in agent feedback, which is essential to improving a business’s sales strategy.
Lead Assign’s agent scoring capabilities have allowed Santogal to identify and reward top users on the platform. The faster an agent accepts, the more likely they are to close that deal. By assigning points for not only leads which are accepted in a timely manner, but leads which are declined as well, Santogal is encouraging faster lead distribution.
Declining a lead supports this model as well, encouraging agents to act as team players and not let leads sit idle unnecessarily. The higher an agent’s score, the more likely they are to receive quality leads. Ultimately, having good leads, handled instantly by the best possible agent is what has led to Santogal’s continued success with the Lead Assign platform.