Partner User Guide
Welcome to HP Lead Assign. As part of the HP Partner program, your company is provided with leads generated from HP marketing programs on your behalf.
This guide will cover:
1. Accepting a Lead.
Lead Acceptance emails, and how to accept a lead.
2. Multi-Lead Management
It’s easier for salespeople to manage all their leads from one location, the most obvious of which is the new desktop lead view.
3. Providing Lead Feedback
Providing lead feedback by using the ease to use conversion feature is important. It allows HP to gauge the success and quality of the leads they are generating for you in real time.
4. Closing a Lead.
losing a lead includes adding configured HP products and quantities so HP can accurately track program performance.
5. All the emails you receive.
Lead Acceptance emails, notification emails, and requested updates to lead pursuit.
Accepting a Lead
When you receive a lead opportunity as an email or an sms, simply click on the “Accept or Decline” button. If accepting via a mobile device you can accept via SMS or via Email.
Lead acceptance is not fastest finger. If you receive a lead offer it is exclusive to you for a limited time, but you must take action to accept the lead!
Best Practices:
- Inspect the lead “hints” in the email. It can include product of interest, location, role before accepting the lead.
- Accepting the lead upon receipt ensures you receive the lead and increases lead velocity.
If clicked in time you will be taken to a screen with a countdown timer, and some details about the lead.
The lead contact information and key details are not available to you unless you accept the lead. The information provided about the lead includes product interest, expected purchase timeframe, budget, and the overall location.
Accepting the lead will assign it to you exclusively.
Best Practice:
- It has been proven that contacting leads in under 2 hours results in an increase of up to 50% in the likelihood of a lead closing.
- Click the “Send Access Link” after accepting the lead to receive a link to your all my leads page.
Interface Tips:
If you are working on your desktop clicking the email icon will launch the email client with the contact info populated. If you are on your mobile device you can click to call, text, or email.
Once accepted you will immediately be taken to the lead details and receive an audit email with the lead details and the lead information, clicking anywhere in the email will take you to your lead pursuit dashboard.
The lead contact information and key details are now available to you. Clicking any of the icons will allow you to email, text, or call the lead. (Click to call will only work on your mobile device or desktops with Facetime like capabilities).
Managing All Your Leads From a Single Location
One of the major updates allows you to view all your leads via a secure verification link. This will send a link to your inbox allowing you to access multiple leads at once without having to log in.
CLick the “Send Access Link” button to the left of the screen and you will be emailed a link to all of your leads.
Manage All My Leads is a function that allows you, the agent, to manage your leads and adjust your availability settings.
Any lead that you have accepted or been assigned will be available for you to access.
You can scroll through each of your leads and then tab through the functions in the pane. This makes it easy for you to update the conversion status of multiple leads at once.
Providing Lead Feedback
Providing lead feedback by using the ease to use conversion feature is important. It allows HP to gauge the success and quality of the leads they are generating for you in real time.
You’ll receive a weekly email asking for feedback on leads where feedback on your pursuit has not been provided. Click on the provide feedback button on any of the outstanding lads and you’ll be taken directly to that lead.
You will be asked if you successfully engaged with the lead. Answering this will give you some more options.
Lead Assign provides functionality to allow you to manage the lead through to close.
If engaged, selecting the buying stage via the dropdown is important and should be considered mandatory. It will allow you to focus on high producing lead sources for future campaigns and the elimination of those that aren’t.
Best Practices:
Set the appropriate buying stage
- You can add next follow-up dates as a reminder
- It is best practice to add the expected purchase items and quantity as soon as you know.
If you have not engaged with the lead, simply select no and provide the appropriate reason from the dropdown.
Additional feedback capabilities allow you to pursue your leads and manage them with ease. Adding products, deal size etc is simple. The more data provided, the more the system helps you manage the pursuit through to close.
HP products specific to your lead programs are loaded into the system to make it even easier to select and add products the lead is interested in.
After adding products, quantity, and per unit price the deal size and product line is reflected in the bottom of the screen.
Best Practices:
As soon as you understand the products and quantities of interest, it is best practice to add them to the lead.
- The deal products and items can be edited and changed at any time during the life of the lead.
Closing the Lead - Won
Closing the lead in Lead Assign is the final feedback task. It provides valuable data that marketing will use to improve the overall quality of your leads.
Clicking the “Close” button will change the dropdown for status from “Buying Stage” to “Won Reasons”
You can add the actual close date of the deal if different from your previously entered close date. If you know the OPG code, please provide in the notes field.
Select the appropriate reason from the dropdown.
The last step is to hit the “confirm Close” button. Doing so closes the lead and changes the status to closed.
Closing the Lead - Lost
If the lead is lost, it should be reflected as lost by clicking the “lost” button.
The last step is to populate the lost reason from the dropdown items.
Comment Functionality
On occasion, an administrator may need to ask you a question. If they do, you will receive an email notification. Simply click on the “Read and Reply” button and this will take you to the “admin comment” tab.
When the lead details open, the screen will be on the comments tab. Here you will see the audit and communication trail of the lead. When you add a message an admin will be notified.
The same comment capabilities exist when you access all your leads (covered in the next section).
To-Do List
When a leads status hasn’t been completely updated and more information is required, it will be added as an item to your To-Do list.
Clicking the incomplete information or the ‘Provide Feedback Now’ button at the bottom of the email will bring you to the lead page where you can update the current status.
Completing your To-Do list will improve you overall performance score which may be used as a metric in the lead matching algorithms.
You can also access your To Do list from the left side bar or click the bell icon in the top right corner. This will bring you to a list of all your leads that currently need updated feedback.
Simply click update to go to the lead page where you can provide updated information.
Email Notifications
Lead Offer Email
When you receive a lead opportunity as an email or an sms, simply click on the “Accept or Decline” button. If accepting via a mobile device you can accept via SMS or via Email.
Lead Acceptance Email
After accepting the lead you will receive an email with the lead details and contact information
Lead Feedback Email
When you receive a lead opportunity as an email or an sms, simply click on the “Accept or Decline” button. If accepting via a mobile device you can accept via SMS or via Email.
