Insights

To improve your overall marketing strategy for your channel sales, you need to find an effective way to analyze marketing data using attribution modelling.

Qualifying complex lead workflows saves time, ensures lead acceptance, and increases close rates. Without visibility to your channel management workflows, you’re flying blind.

Value-Added Resellers (VARs) have grown in popularity recently as more and more organizations see the advantages offered by this business model.

Distribution selling has become another common way to get the product to end-users, but unfortunately, there are not nearly as many resources out there for this type of sales strategy.

Businesses have one main goal: to get customers to purchase their product or service. That’s not a new or complicated idea. It’s how businesses have always worked.

Companies are always looking for ways to sell more products and close deals faster. Many organizations are turning to Value-Added Resellers.

Channel Partner Sales differ from direct sales in that they are completed by an external sales network that does not include full-time employees of the company.

As a marketer who is supporting a sales network, the main focus is on one primary goal – and that’s to generate qualified leads and lots of them.

Lead management is a critical element of the sales process that helps small businesses and enterprises alike optimize lead distribution and pursuit. .

“Hi! I’m a bot that was created to help you.” This statement also applies to product development.

As more marketing spend continues to shift online, lead distribution and management are under more scrutiny. Having visibility at the top of the sales funnel is more important today than ever before.

A common challenge of a marketer is to determine which campaign results in the most sales for the company – typically called attribution.

To say technology changes quickly is an understatement. To say it changes quickly in real estate hasn’t necessarily been true – until the last couple of years.

Routing and tracking leads is a great start, but let’s outline some other technical strategies to make sure you get the most out of your marketing spend.