New Managed Service Partner Tier
With Lead Assign’s new managed services partner tier, digital agencies can now offer inquiry routing and real-time feedback as a managed service to extend their existing strategic marketing and lead generation services.
Lead Assign provides a globally scalable, intelligent inquiry routing and feedback management platform, purpose built to handle the demanding needs of enterprise.
Agencies can now take ownership of the post marketing lead generation activities by incorporating lead pursuit management as a service.
Paul King, Lead Assign’s Director of Partners and Alliances says the communication gap and disconnect between sales and marketing teams is still evident and highlighted to even a greater degree when it comes to digital inquiry pursuit.
“We still see organizations using a manual approach when it comes to marketers reconciling lead generation campaigns to the actual status of inquiries. In some cases, using a time-consuming monthly batch process.
With large sales organizations, especially teams that are highly mobile, deriving the true ROI of a digital campaign is increasing more difficult to validate without a detailed accounting of the inquiry’s feedback”
Lead Pursuit Workflows
By embedding lead pursuit directly into the enterprise’s marketing processes, agencies can design workflows that easily consolidate real-time sales team lead feedback with marketing campaign data. All without forcing the sales team to adopt new software or applications. This enhancement to marketing attribution helps to keep clients informed on lead pursuit performance resulting in smarter, real-time digital spending decisions.
By using Lead Assign in tandem with marketing automation platforms, agencies can also create additional ongoing managed services fees by delivering a true ‘end to end’ lead solution on behalf of their clients.
Lead Assign is a natural for franchises, real estate, manufacturing, automotive, insurance and financial service companies. When organizations have a fragmented sales team or is allocating marketing budget and resources to business partners, resellers or distributors, Lead Assign as a service, provides an optimized workflow for the entire inquiry handling process.
A Managed Service designed for Digital Agencies
Lead Assign’s Managed Services Agency Partner program is perfect for digital marketing agencies that specialize in lead generation with marketing automation platforms such as Hubspot or Act-on. With the deep understanding of their client’s lead generation processes, agencies can extend that know-how to improve sales processes and finally close the gap between the marketing and sales teams.
Lead Assign is actively recruiting global digital marketing agency partners. Join us and combine scalable and intelligent lead routing with your strategic marketing automation services to deliver more value. Show your clients how first responders are winning the business.
