High lead volumes spread across both a wide geography and range of products can complicate the sales process. This is a common occurrence in the insurance industry; which can lead to dormant leads and missed revenue opportunities. Speed2Lead is essential in any highly competitive industry, and without the proper tools in place to ensure the quick connection of a customer to sales, money can be left on the table. 50% of buyers will work with the first company that responds to them.

A complex sales process with a high volume of leads from a wide range of products that were spread across multiple geographies was drastically complicating lead management for Apollo. As a result, they were struggling with common problems in the insurance industry: missed revenue opportunities because of delays in responding, and leads unknowingly going dormant. In such a highly competitive industry, the delays contribute to material decreases in conversion rates. Efforts to manage the problem had created many time-consuming manual processes and error-prone spreadsheets.

Adding to Apollo’s concerns, onboarding new sales agents, customizing workflows to match their roles, and efficiently scheduling lead responses had become a tangled and costly mess. This situation is all too common in the world of high-volume lead management, where companies struggle to make off-the-shelf CRM solutions or makeshift, homegrown systems work seamlessly for coordinating their agents to prospects coverage.