How does your company manage its leads?
Lead management is a collaborative effort between marketing and sales teams to maximize the chances of converting leads into paying customers.
Marketing generates leads through various channels such as website forms, social media ads, email campaigns, and events. The qualified and engaged leads are then assigned to the sales team or specific sales reps, based on criteria such as geography, industry, or product interest.
The trick to get the most return on your efforts is to get the right leads to the right sales rep every time. This strategy is impacted by your industry, sales cycle, and org structure. We can help.