Santogal Logo - Lead Assign

The modern car dealership uses optimized lead pursuit to connect with buyers faster

The Company

For Santogal, Portugal’s most recognized automotive dealer group representing 24 car brands, capturing and delivering qualified leads in a timely manner to its 250 sales agents had presented an ongoing challenge for the company. By implementing Lead Assign as their go to market platform for intelligent lead capture and distribution, Santogal has drastically improved their speed to lead.  They now provide quick, dedicated sales nurturing for inbound web leads.

Where Lead Assign Came In

“Using Lead Assign greatly reduced our salespeople’s lead response time,” says Alexandre Gomes, Digital Marketing Manager, Santogal. “We started with a few agents testing the solution and, it quickly became clear that it made sense to extend Lead Assign to our entire sales team. Lead Assign has become a vital part of our day-to-day success.”

Lead Assign’s flexible endpoints make it simple to manage all your marketing campaigns and existing lead funnels. Easily scale marketing efforts while consistently automating lead capture and business intelligence data from any source.


Santogal captures 100% of inbound leads.

In a highly competitive marketplace, customer service is a key differentiator to not only earning business but retaining it.  Santogal provides expert sales staff to assist all clients throughout their purchasing journey and with Lead Assign decreased their time to action by 75%. Santogal’s improved in the time it takes to not only assign leads to agents, but for those agents to act is a testament to their quick reaction time and excellent service.

Santogal enjoys the key advantage of connecting with potential customers almost immediately and while their intent is still strong, drastically boosting conversion. Implementing Lead Assign has allowed these key sales agents to be connected to prospects in real-time. With Lead Assign, Santogal decreased its lead capture and distribution time by 56% and as a result, Santogal increased conversion of their web leads by 89% between their first two years.

Routing Methodology

Santogal gets sales KPIs.

Web leads offer a wide range of data points which can be tracked and analyzed to optimize the sales funnel. By encouraging reporting on progress from their agents, Santogal is gaining visibility not just into the sales practices of their agents, but the success of their leads from various sources.

Santogal takes a hands-on approach to automotive sales and business intelligence data is enriched by its agent feedback The Lead Assign patented technology encourages sales feedback collection from an easy to use, no-login or download required platform. With Lead Assign, Santogal saw a 91% increase in agent feedback, which is essential to improving a business’s sales strategy.


Santogal knows its best sales agents.

Lead Assign’s agent scoring capabilities have allowed Santogal to identify and reward top users on the platform. The faster an agent accepts, the more likely they are to close that deal. By assigning points for not only leads which are accepted in a timely manner, but leads which are declined as well, Santogal is encouraging faster lead distribution.

Declining a lead supports this model as well, encouraging agents to act as team players and not let leads sit idle unnecessarily.  The higher an agent’s score, the more likely they are to receive quality leads. Ultimately, having good leads, handled instantly by the best possible agent is what has led to Santogal’s continued success with the Lead Assign platform.

Reduce lead response time

Improve lead quality and reduce amount of wasted marketing resources

Implement an efficient tagging structure to quickly identify and notify the best possible agent, based on location and product type

Use Lead Assigns dashboard, filtering and statistics in tandem with agent feedback to accurately identify the most lucrative lead sources, and marketing strategies

Decreased time to action by 75%, capture and distribution time by 56%, and increased web conversions by 89%

Santogal saw a 91% increase in agent feedback, helping them make efficient marketing spending decisions and improve the overall business sales strategy

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We'd love to know what brings you here today...

What about your current setup keeps you up at night?


Good News! We have helped others increase speed to lead and lead acceptance by 96%


Great! We have seen a 91% Increase in agent feedback.

We capture data from your distributed sales network and integrate into your existing business intelligence suites.

We handle leads for people like HP all over the globe. We understand regional nuances and different business requirements. Let's chat about your needs.

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