Automate lead delivery and increase sales velocity across your entire channel.

Lead Assign’s advanced, easy to use channel lead management platform will make sure every lead you generate is delivered and actioned by your partner and give you 100% visibility to your entire channel pipeline.

Over 300 companies trust Lead Assign to improve their partner sales and demand generation ROI.

HP - Lead Assign Success Story
Royal LePage - Lead Assign Success Story

Guaranteed Partner Adoption.

Secure zero-login design means you get control of your channel sales network without having to force partner adoption.

Lead Management User Interface - Lead Assign

The #1 lead management platform for channel sales.


Automate lead capture from any source.


Real-time lead enrichment to increase lead quality.


The most intelligent lead routing engine on the planet.


Automated conversion data capture from your entire partner network.


Multi-point workflow integration and advanced business intelligence.

How will Lead Assign help your channel?

Here’s why top-performing enterprises choose Lead Assign to optimize lead-to-close conversion.

New Lead Timer - Lead Assign

Know 100% of your leads are accepted.

Organizations are focused on improving lead velocity, especially the acceptance and first contact. Lead Assign uses machine learning and competitive routing to get your leads offered to the best-suited sales partner. If a lead is not accepted in a timely manner, it will be routed to the next best-suited sales partner available.

"Using Lead Assign greatly reduced our salespeople's lead response time. Lead Assign has become a vital part of our day-to-day success."
- Luis B., Commercial Director, Santogal Automotive Group

Know you have 100% adoption.

You cannot guarantee your team will adopt new software. That’s why Lead Assign’s lead offer and acceptance platform using standard tools they already use – a browser, SMS, and email. There is no login required or app to download.

"We wanted a platform that was easy to use and highly scalable for our over 3000 partners. We choose Lead Assign as the clear market leader and our partners have never been happier."
- Lori K., Director of Marketing, Mannington Mills Flooring
Lead Details Mobile - Lead Assign
Lead Conversion - Lead Assign

Get the conversion status of every lead.

Using Lead Assigns automated lead pursuit feedback feature, your partner provides updates including overall status, next meeting details, and deal size in seconds.
"With Lead Assign, we can enable the quick response that is critical to engaging online customers with a better service experience."
- Kelly M., Director of Business Services, Royal LePage

Identify your top partners and agents.

The built-in dashboard gives a high-level overview of your sales reps’ activities. It shows managers and directors their agent’s current performance score based on leads that were either accepted, declined or ignored, and the status of the conversion tracking feedback. 

"We've eliminated the gaps in our lead management for our global operations. Through Lead Assign's partner strategies, we can drive lead to revenue funnel with urgency."
- Alvin H., Director of Partner Experience, Hewlett-Packard
Lead Management UI - Lead Assign
Lead Management KPIs Lead Assign

Identify your best performing lead channels.

Understanding which lead source closes at the highest rate for their partners is crucial to determine ROI.  Lead Assign’s lead-to-close tracking of provides you real-time visibility allowing you to optimize lead generation budgets.
"The reporting dashboard and built-in rolling average is a significant benefit. The platform is hugely valuable for companies with distributed sales teams."
- Josh W., Business Development Director, The Brooks Group

Automate your lead management with these features.

Lead Assign eliminates the need for redundant data entry, saving countless hours and dollars wasted on laborious partner lead management and low quality leads.

New Lead User Interface Timer - Lead Assign
  • Real-time lead delivery.

    Leads delivered the best-suited agent the moment they're created via SMS and Email.

  • Advanced machine learning lead routing.

    We employ intelligent hybrid routing models to handle any routing strategy and any workflow.

  • Automated lead conversion data capture.

    Have visibility to how every lead is progressing to get a true picture of your funnel.

  • Every lead pursuit has urgency.

    Using our exclusive and configurable time to accept clock, you can be sure every lead is actioned with urgency.

  • Tech stack integration with ease.

    Through a series of multi-point integrations, update records across your entire stack.

  • Extensible channel analytics.

    Extend Lead Assign real-time data to your BI platform of choice.

  • Lead enrichment and agent scoring

    Real-time lead enrichment to increase lead quality. Get the full picture from the get-go.

  • 100% solution adoption.

    With no logins, no app to download, and agent scoring you can ensure network adoption of Lead Assign.

Try our automation calculator to see just how much you could save and ultimately put towards more marketing lead generation – be the hero at your next marketing or sales meeting.

Recent Insights by our experts.