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Comparing the Best Lead Management Systems on the Market: Lead Assign & LeadSquared

Discover the top lead management solution for your B2B needs. We're comparing Lead Assign with LeadSquared to help you make a more informed choice.

Navigating the dynamic world of B2B sales demands more than just effective lead generation — it also requires a strategic approach to lead management. In a market defined by increasing competition and ever-evolving customer needs, the right lead management solution can be your ultimate key to success. 

In this blog series, we’re examining the best lead management software on the market and comparing it to Lead Assign — the AI driven tool taking the B2B sales arena by storm.

In this installment, we’re comparing Lead Assign with LeadSquared, and taking a closer look at LeadSquared’s top features, as well as the challenges it faces as a lead management solution.

LeadSquared: A company overview

Founded in 2013, LeadSquared offers a range of SaaS solutions, each one tailored to meet the distinct needs of your marketing and sales teams. 

To reflect the diversity of their products, LeadsSquared’s pricing model consists of varying pricing structures.

This includes:

  • CRM product: Ranging from an affordable $25/user/month to a more comprehensive $100/user/month plan, LeadSquared’s CRM solution offers a potentially versatile platform for effective customer relationship management.
  • Marketing automation solution: With pricing starting at $400/month for the basic plan and rising to $2500/month for the advanced version, LeadSquared’s marketing automation features can be scaled as your business grows.
  • Custom tiers: LeadSquared also offers custom pricing for other products, such as their Field Force Automation software, ensuring your business receives custom solutions for its unique requirements.

Who is LeadSquared targeting?

LeadSquared caters to a varied audience, spanning various industries, company sizes, and budgets. While they have a notable presence in India, their solutions are also designed to address the needs of businesses worldwide.

So far, prominent customers of LeadSquared include AXA, ACKO, Dunzo, and Cars24.

What key benefits does LeadSquared offer?

  1. Product range: As mentioned, one standout feature of LeadSquared is the diversity of their product offerings. With multiple solutions to choose from, they cover a large portion of sales and marketing operations — offering opportunities for a long-term partnership.
  1. Comprehensive integrations: LeadSquared’s platform also offers extensive integration capabilities, connecting seamlessly with various tools and services, including RingCentral, Google, Shopify, and more.
  1. Customer support model: LeadSquared provides comprehensive support, including a wide knowledge base, custom-built options for products, and webinars to help users maximize the potential of their products.

LeadSquared as a market leader

LeadSquared positions itself as a dynamic solution, aiming to address a variety of sales pipeline and marketing needs. 

Its core offerings revolve around:

  • Minimizing lead leakage
  • Automating the marketing and sales process
  • Providing comprehensive lead-tracking features
  • Empowering sales teams with intuitive CRM capabilities

However, before assuming LeadSquared is the best lead management platform for your needs, there are some key factors to consider.

Is there room for improvement in LeadSquared’s offerings?

While the LeadSquared platform does offer effective lead distribution capabilities, it predominantly markets itself as a marketing automation solution that offers CRM services. Unfortunately, to access its full range of lead distribution features (comparable to those of solutions such as Lead Assign), businesses will need to opt for a higher-priced tier. 

Additionally, while LeadSquared excels in many areas of CRM and marketing automation, it may pose challenges for businesses looking for a more specialized lead distribution solution. 

For example, its range of features and support packages might not cater effectively enough to businesses focused solely on optimizing lead distribution efficiency.

Lead Assign: The go-to choice for Fortune 5000+ companies

Now that we’ve explored LeadSquared’s offerings and considered its strengths and challenges, let’s turn our attention to Lead Assign and why it stands out as the superior choice in terms of lead management tools.

Lead Assign is not just another lead management system; it’s an all-in-one solution that’s changing the game for B2B sales.

Here’s what sets Lead Assign apart:

  • AI-powered lead matching: Say goodbye to manual lead sorting. Lead Assign leverages the power and accuracy of AI to match sales leads with the most suitable sales representatives instantly!
  • Smart routing: Lead Assign’s core strength lies in its AI-driven routing capabilities, designed to scale effortlessly with your organization’s growth. This ensures that leads reach the right targets faster, resulting in improved response times and higher conversion rates.
  • Geo-targeting: Lead Assign can ensure agents only receive leads specific to their geographic area, guaranteeing local expertise and rapid response times.
  • Real-time progress tracking: Keep tabs on your qualified leads, agents, and campaigns in real-time. This feature not only helps you monitor lead conversions, but it also enhances your lead management by improving machine learning capabilities.
  • Customized reporting: Tailor your data reporting to provide executives with the exact insights they require, such as lead acceptance rates, conversion cycles, or other critical metrics.
  • Seamless integrations: Lead Assign smoothly integrates with a variety of platforms, including Salesforce and HubSpot. This means you can improve your lead management process without disrupting your existing tech stack.
  • Global appreciation: Trusted by over 300 leading enterprises, Lead Assign is a known leader in the international lead management field.
  • Brand customization: Lead Assign’s software can be fully branded with your company’s name, delivering a unified user experience. Alternatively, integrate the solution into your UI for a discreet “ghost” presence.
  • Strategic collaboration: Collaborate with our experts to fine-tune routing strategies that promote equality, fairness, security, efficiency, competitiveness, and continuous improvement.

Our advice? 

Always select the best lead management system for your needs.

While there’s no doubt that LeadSquared offers a broad range of solutions, it’s crucial to assess your specific B2B needs. For those looking for an efficient, cost-effective, and AI-driven lead management tool, Lead Assign clearly stands out as the top choice. 

Ready to take your lead management to the next level? 

Book Discovery Session or Test Drive Lead Assign today to see how Lead Assign can help your sales team thrive.

Lead management is easy, once you have the right tools!

Disclaimer: The opinions expressed in this article are based on our personal analysis as of the publication date. We recommend conducting your own research and evaluations before passing judgment on companies discussed in this blog series.