With Lead Assign, we can enable the quick response that is critical to engaging online customers with a better service experience.

Kelly McCain – Director Business Services, Royal LePage

Why Lead Assign?

Your channel efforts deserve to be realized.

Get the 2021 Guide to Partner Lead Management and Channel Sales Tools.

How Lead Assign compares.

Scalability

Ease of Use

Duplicate Management

Lead Selling

Customization

Integration Capability

Business Analytics

Performance Routing

Industry Focus

5/5
5/5
5/5
5/5
5/5
5/5
5/5
5/5
5/5
5/5
Lean Data
4/5
4/5
0/5
0/5
3/5
5/5
5/5
0/5
4/5
4/5
Leadspedia
2/5
3/5
5/5
5/5
3/5
1/5
4/5
0/5
4/5
2/5
Leadsquared
4/5
1/5
0/5
0/5
4/5
5/5
5/5
4/5
0/5
4/5

Retailer relationship management drives lead to revenue

“With Lead Assign, we relied on their lead guru's to help get us to understand the opportunities we were missing, and ultimately, the revenue our partners were missing."
Lori K.
Director of Marketing, Mannington Mills Flooring

What is lead routing?

Whether you call it lead assignment, routing, or distribution, getting leads to the right partners or reps makes a huge difference when it comes to increasing efficiency and maximizing revenue potential. The top lead management tools on the market utilize AI or other technologies to make this happen. 

Some software even allows you to customize the rules for routing so you can base them on the unique skills and performance levels of your salespeople. Once these rules are set, the lead will automatically get assigned to the first available rep that best fits them. No need to sift through each lead before distributing; just set the criteria and let the automated process take over.

Read more about lead routing.

Sales reps improve their speed to lead

"The reporting dashboard and built-in rolling average is a significant added benefit from an analytics point of view. The platform can be hugely beneficial to retailers with distributed sales teams."
Josh W.
Director of Business Development, The Brooks Group

What is attribution reporting?

Any lead management software worth its price will include sophisticated lead tracking and analytics that help you follow the journey each lead went through before converting. 

This can do wonders for ROI because it takes the guesswork out of your marketing efforts. You can easily see what works and what doesn’t and then target your efforts based on those findings.

The kind of data brings clarity to marketing strategies and helps salespeople see the value brought by the marketing team which can create better sales and marketing alignment. 

Read more about attribution reporting.

Clear visibility into complex sales workflows and networks

"We've eliminated the gaps in our lead management workflows for our global operations. Through Lead Assign's partner strategies, we can drive lead to revenue funnel with urgency."
Alvin H.
Partner Director, Graphic Printing Company

What is partner lead management?

Managing the sales pipeline can get messy for sales leaders, especially as more and more customers start showing interest. CRMs try to solve for this, but most of them really just hold on to your contacts and allow you to add notes. This may cause them to adopt additional marketing tools to try to fill the gaps, but that usually doesn’t do the trick either. Most businesses need something a little more, something that creates scalable and repeatable practices for their sales teams.

That’s the power of a good lead management tool.

Read more about pipeline forecasting.

See why our customers choose Lead Assign over manual or existing CRM solutions.

FeatureLead AssignManual (Spreadhseets, Smartsheets, email)CRM Vendors
Platform Adoption across your network.YesNoPartial
Guaranteed Lead Acceptance.YesNoUnknown
AI based Routing RulesYesNoNo
Real Time Lead Pursuit Data.YesNoPartial
Understanding Partner PerformanceYesNoPartial
Overall Bottom Line ImpactHighUnknownUnknown